Going, Going, Going tells the story of aspiring auctioneer Mark Kuhn and how he learns his craft. Rural life is at the heart of the livestock autioneer's heritage and chosen profession. Going, Going, Going shows how the auctioneer pursuing this career fares among the shifting sands of today's disappearing rural world.
The film features master auctioneers including 1987 Reserve World Livestock Auctioneering Champion Joe Paryppa.
Awards at the 1990 National Educational Film and Video Festival, and the Northwest Film and Video Festival and was featured on the national PBS program American Pie.